I grew up in Manhattan, the child of two parents who worked in advertising and have always thought I was crazy for wanting to follow their footsteps into the industry. I was a voracious reader, loved to write stories, and was obsessed with learning - I marched into kindergarten one day and said, so precociously, “I know how to spell encyclopedia, do you?"

To say I was an extremely passionate theater kid would be an understatement. I spent my summers at theater camp, went to a performing arts high school, and begged my parents to take me to see every Broadway show that piqued my interest.

I am obsessed with art history and love walking through the MoMA & specific wings of the Met, quizzing myself on how many works I can correctly identify. I love to draw and have given myself so many stick-and-poke tattoos that I now have what I refer to as “sketchbook legs”.

I have always been driven by the impossible goal of knowing all there is to know about any given topic of interest - from pop culture to the multiverse (we are a Sims game for aliens, for sure) to the deep sea, and a million and one other random points of interest. Small-scale to broad, sweeping concept, I am bound to have a bajillion tabs open at any given time researching my area of interest du jour.

The most enduring constants in my life have been the need for a creative output as well as an unending desire to learn and take in as much as I can.

I took a detour from my intended path of being a strategist - having gotten my Bachelor’s from NYU in Media, Culture & Communication - to become a kindergarten teacher. I had been working part-time with kids post-grad and found myself endlessly interested by figuring out how each of their little minds worked. This, I learned, did not necessarily mean that working with kids was the right career path for me.

I realized I had been right from the beginning about what I was most suited to do - and enjoy doing! - and began my journey back into the world of brand strategy.

It turns out, I am much more interested in learning than teaching.